The sky is the limit!
As one of the world's largest loyalty and frequent flyer programs, AIR MILES has over 100 partners across Canada, the Netherlands and the Middle East. Points are earned on purchases at participating merchants, and can be redeemed against flight with specified airlines.
RMG Inc. came to us for a custom application build to allow Shopify merchants who were part of the Air Miles network to apply points based on the order as an incentive bonus.
80%
des membres du programme cherchent constamment à se mériter des points/milles lorsqu'ils achètent des biens et des services.
2 out of 3
consumers will change where/when they shop, what they spend/purchase to maximize Miles.
75%
of consumers will choose a business that offers Miles over one that doesn’t.
81%
of consumers say reward programs make them more likely to continue doing business with brands.
Le défi:
RMG recherchait une solution permettant aux commerçants utilisant Shopify d'offrir des points Air Miles. Bien qu'une API soit déjà disponible et que l'intégration personnalisée soit une possibilité, cela entraîne un coût qui dépasse généralement le budget de ces partenaires Air Miles.
En s'associant aux sites Web de Wecre8 et en se concentrant sur le segment de marchands à la croissance la plus rapide (Shopify), ils ont décidé de mettre à disposition une application Shopify qui apporterait le programme d'incitation aux fonctionnalités clés aux marchands à un coût minimum, tout en réduisant les connaissances techniques requises.
The challenge:
RMG were looking for a solution that allows merchants using Shopify to offer Air Miles points. While there was already API available, and custom integration was a possibility, this comes with a cost that is usually beyond the budget of those Air Miles partners.
By partnering with Wecre8websites and focusing on the fastest growing merchant segment (Shopify) they decided to make available a Shopify app that would bring the key features incentive program to merchants at a minimum cost, as well as reducing the tech knowledge required.
Our solution:
We built a public Shopify application that allows verified Shopify merchants to easily install on to their websites. This Shopify app allows merchants to customise their base offers, fine-tune their custom offers, and provides a promotional banner to announce their Air Miles partnership.
The Air Miles app also integrates on the back end showing the relevant data such as points allocated and bonus points on products. We provide added input fields to enter collector number on certain pages as well as security measures to include card number validation.
Behind the scenes:
it was important for this integration to be seamless for our client, and their partners. Once checkout is complete, the order is submitted to Air Miles to add the points to the account and display an updated point total at checkout.
Customers who forget their collection number are presented with a last chance pos-checkout to enter their number if they have it later.
This embedded app was made compatible Compatible with up to 10 themes currently, with the ability to expand on this going forward easily with less tech knowledge.
Behind the scenes:
it was important for this integration to be seamless for our client, and their partners. Once checkout is complete, the order is submitted to Air Miles to add the points to the account and display an updated point total at checkout.
Customers who forget their collection number are presented with a last chance pos-checkout to enter their number if they have it later.
This embedded app was made compatible Compatible with up to 10 themes currently, with the ability to expand on this going forward easily with less tech knowledge.
The result
Core features included
Hands-off points deposit
Ability for automatic backend deposit of Miles into the customer’s Collector account at the completion of customer payment, featuring immediate confirmation of the total Miles earned on the transaction.
Real-time data
Opportunity for customers to enter their AIR MILES Collector Card Number either before or after the checkout process, including real-time card number validation.
Initial Popup
A pop-up feature to announce participation in the AIR MILES Reward Program with a selection of pre-approved AIR MILES branded graphics.
Data tracking
Transaction-level reporting of all awards processed to measure success of the Program and provide full tracking capabilities.
Multi-language
Both store front and merchant interface for were required to be available in English and French.
Secure data transfer
To ensure security, validation and user validation, Hmac and Oauth are used to verify the authenticity of requests.